MY MISSION IS TO CREATE A SPACE WHERE SOUTH ASIAN WOMEN
ARE ALLOWED TO BE EXPRESSIVE OF THEIR CULTURE HOWEVER THEY WANT.
COMING FROM A CULTURE WHERE WOMEN ARE SO CONTROLLED BY WHAT THEY WEAR, HOW THEY SPEAK, HOW THEY ACT, I HOPE BY CONTINUING WITH THIS BRAND I CAN SHOW THEM THAT IT’S OKAY TO JUST DO WHATEVER YOU WANT.
I USED TO FEEL EMBARRASSED ABOUT BEING BROWN GROWING UP, LIKE I HAD TO WATER IT DOWN TO FIT IN.
THIS BRAND IS ME RECLAIMING THAT PRIDE I NEVER FELT AS A CHILD.
IT’S ABOUT SHOWING THAT BEING SOUTH ASIAN IS COOL AS HELL.
I’M NOT HERE TO FOLLOW THE TRADITIONAL RULES OF MODESTY OR HOW PEOPLE THINK SOUTH ASIAN WOMEN SHOULD DRESS. I WANT YOU TO FEEL FREE. NO JUDGMENT, NO LIMITS.
THIS BRAND IS INSPIRED BY BOTH MY CULTURE AND THE ONLINE WORLD I GREW UP IN — TWO PARTS OF ME THAT SHAPED EVERYTHING I DO.
I ALWAYS WANT TO KEEP THINGS LIGHT, FUN, AND FULL OF GOOD ENERGY.
AND IT’S FOR ANYONE WHO’S EVER FELT LIKE THEY HAD TO TONE THEMSELVES DOWN.
THIS IS ABOUT TAKING UP SPACE AND DOING IT UNAPOLOGETICALLY.
